About Us

About Home Equity Insider

Why We Built This

Home equity investments are usually marketed with what you don't pay: no monthly payments, no interest rate, not a loan. The real cost is a share of your home's future value, settled years later, which makes it hard to see what you're actually paying or to compare one provider with another, let alone with a HELOC, a home equity loan, or a reverse mortgage.

We built Home Equity Insider to make that cost transparent. Our calculators turn each provider's terms into an estimated dollar payoff and an effective APR for your own scenario, so you can compare home equity investments with each other and with other ways of borrowing against your home, and make an informed decision. Sometimes the right answer is a different product, and our guides say so.

Who’s Behind It

Home Equity Insider was founded by a CFA charterholder and institutional fixed income portfolio manager who specializes in securitized products, the corner of the bond market where home equity investments, mortgages, and other consumer assets are bundled and sold to investors. That investor-side experience is the lens we use: looking past the marketing to how an agreement is actually priced. Our founder also has hands-on experience in the reverse mortgage market, which informs our comparisons of the two products.

How We Work

What We Aren’t

We're not a lender, broker, or financial advisor, and nothing on this site is financial advice. See our Terms of Use.

Contact Us

Spotted something out of date, or have a question? Email us at info@advisorclicks.com. Home Equity Insider is owned and operated by AdvisorClicks, LLC.